Hello, I’m James. I’m a writer. I’m also an entrepreneur, brand strategist, communications tactician, author, award-winning copywriter, blah blah blah blah blah. To see all that stuff, visit my LinkedIn page.
Mostly I’m a writer, husband, father, and founder of Smash Communications. And since you’re here about the business stuff, I’ll get right to that.
I started in advertising in 1998, when I worked for Citibank’s in-house ad agency. From there, we moved to Charlotte so I could work for the city’s largest advertising agency where I wrote the agency’s first national advertising awards (while moving tons of product and shifting tons of perception). In 2001, I started my own virtual ad agency (Smash) while working with clients around the country. In 2008, as social media was beginning to take hold, I saw the vast potential of these digital platforms for brands to be authentic in how they marketed their products and services. And so I threw myself into it.
In 2009, I teamed up with an entrepreneur in Charlotte to build a brand around the concept of repurposing old shipping containers for the hospitality sector. Not only was there nothing like it anywhere, but because we had no budget for advertising, we were going to take the concept to market using only social media and storytelling. Which, at the time, had never been done.
Amazingly, it worked. In 2013, the brand was named the fastest growing company in Charlotte. And in 2014, Boxman Studios was listed as the #120th fastest growing company in the US by Inc. Magazine. See the case study here.
In 2015, I relaunched Smash Communications as a way to help companies employ the same sustainable marketing processes that I established at Boxman.
My first novel, Minor King, was published in January 2015, I am collaborating on another book project called Gone Dogs, and am currently writing a book on the subject of Sustainable Marketing.
Also, I like rhinos.
Now that you know something of me, let’s connect on Twitter or Linkedin so that I can meet you. Or just send me an email.