DOES SUSTAINABLE MARKETING REPLACE TRADITIONAL ADVERTISING?
No. In the case of launching Boxman Studios we had to rely on word-of-mouth advertising generated through social media to help spread the word. We simply didn’t have a budget for traditional advertising. For most businesses, we recommend a balance of sustainable marketing practices with traditional marketing and advertising tactics. In the long term, sustainable marketing can definitely replace the reliance upon traditional marketing practices, however. In the short term, it becomes part of your existing marketing strategy. Albeit a very important one.
IS SUSTAINABLE MARKETING A GOOD IDEA FOR ALL BUSINESSES?
Yes. Utilizing internal resources to help generate brand awareness and drive inquiries to the sales funnel is a very good thing. And aside from being good for SEO and engagement with your audience, the act of creating content helps make brand ambassadors out of the people who know your company best.
WHEN WILL I START TO SEE RESULTS FROM IMPLEMENTING A SUSTAINABLE MARKETING PROGRAM?
It’s impossible to provide a standard answer to this question. Every business and marketing scenario is different. But sustainable marketing isn’t a quick fix solution. The content you produce will begin to show results pretty quickly in terms of the information available to your audience, but, thanks to search engine algorithms, the real magic happens over time after you’ve created a library of content that best represents your brand.