How to Write Branding Copy

I never show clients what they want to see in the initial round of branding copy. My job as a copywriter requires that I be two people. One is to think tactically about goals, benefits, target audiences, and so on. The other is to be completely disconnected from the brand. It’s an absurd way of […]

The Truth About Brainstorming

Brainstorming. It’s a valuable business concept that makes us valuable members of a team. Except, it’s a death knell to creativity.

The Rise of the Internal Ad Agency

Once upon a time you hired an agency to build amazing ad campaigns, and place that content in places people congregate. Not much has changed.

Building the Perfect Website

Everyone wants the perfect website. But it’s more than “doing SEO.” You have to keep people in mind throughout the process. SEO will take care of itself.

Advertising. It Ain’t What It Used To Be.

With the Super Bowl ads breathing down our necks, it’s time to admit that traditional advertising doesn’t sell shit. It’s time to start thinking differently about advertising.