Search Engine Optimization is a concept that’s been around for a while. And yet, it’s a term that’s absolutely misunderstood. A big part of the reason for the confusion is that SEO is not static. Google is constantly refining its algorithm to best satisfy its customers. And they don’t post this algorithm for the world to see.
Because nearly 1/3 of all internet traffic is generated via search engine queries, creating and publishing SEO compliant content is critical for your audience that doesn’t know you exist. But unlike the old days (think 2010), this doesn’t mean loading up a page with keywords. In fact, the more Google changes how it sees websites, the more it rewards authentic content and punishes sites that stuff pages with keywords.