Storytelling. It’s more important today than ever, for a couple of reasons. First, there’s the fact that people don’t respond to traditional advertising the way they used to. They want to know about a brand before they commit to it. And traditional advertising simply doesn’t offer that opportunity. But storytelling gives your audience a chance to get to know as much about your brand as you’re willing to divulge. Second, fresh, relevant digital content is absolutely essential for rankings by search engines. Want to drive more inbound inquiries? You must be willing to create content.
The problem, of course, is that while everyone can write, not everyone can tell engaging stories with their writing. That’s where we come in. Smash Communications now offers copywriting and copy editing services to complement our sustainable marketing programs. Whether you’re looking to create a killer blog post in support of a campaign, develop a whole website, or need help sharpening routine content over a period of time, we will help you make the most of your content by delivering the kind of copy that attracts and engages your audience. Meaningful storytelling that leaves your audience wanting more.
Jim Mitchem is an award-winning copywriter who has built brands with pictures and words since the late 90s. He’s also the founder of Copywriter’s Guild on LinkedIn, a virtual community to more than 5,000 copywriters around the globe.