Storytelling. It’s more important today than ever, for a couple of reasons. First, there’s the fact that people don’t respond to traditional advertising the way they used to. They want to know about a brand before they commit to it. And traditional advertising simply doesn’t offer that opportunity. But storytelling gives your audience a chance to get to know as much about your brand as you’re willing to divulge. Second, fresh, relevant digital content is absolutely essential for rankings by search engines. Want to drive more inbound inquiries? You must be willing to create content.