I was sitting in my first big client meeting where we were rebranding a Fortune 200. There were four of us from the agency at the table, while the other six seats were filled by C-level folks from the company. About ten minutes into the meeting, after the executives from the company had finished their […]
Let’s talk about brand development–or “branding,” as it’s known in the world of marketing and advertising. Most folks think of a brand as an organization’s name, logo, type treatment, color palette, and tagline. Except, these are simply brand elements. When done well, these things can effectively reinforce a brand’s promise of value—but they’re still just […]
I never show clients what they want to see in the initial round of branding copy. My job as a copywriter requires that I be two people. One is to think tactically about goals, benefits, target audiences, and so on. The other is to be completely disconnected from the brand. It’s an absurd way of […]
You’ve seen it a million times already–in their recent Presidential debate, Clinton was ripping into Trump when Trump muttered to the camera, “Such a nasty woman.” It was a stupid thing to say for obvious reasons, but had he changed one word it could have made a world of difference. After the debate, internet memes […]
Brainstorming. It’s a valuable business concept that makes us valuable members of a team. Except, it’s a death knell to creativity.
Once upon a time you hired an agency to build amazing ad campaigns, and place that content in places people congregate. Not much has changed.
Everyone wants the perfect website. But it’s more than “doing SEO.” You have to keep people in mind throughout the process. SEO will take care of itself.
With the Super Bowl ads breathing down our necks, it’s time to admit that traditional advertising doesn’t sell shit. It’s time to start thinking differently about advertising.
Creating authentic branded content is more important to marketing than ever. You need to write because your audience demands it, and Google requires it.
Video is great for a couple of reasons. It’s quick. It’s human. But it falls short in the area of SEO. This post explains why.
