With the Super Bowl ads breathing down our necks, it’s time to admit that traditional advertising doesn’t sell shit. It’s time to start thinking differently about advertising.
Creating authentic branded content is more important to marketing than ever. You need to write because your audience demands it, and Google requires it.
Video is great for a couple of reasons. It’s quick. It’s human. But it falls short in the area of SEO. This post explains why.
This is a post about breathing. And planning. And having fun.
I recently sat down for coffee with an old friend from the advertising business. We talked about sustainable marketing. And Jesus.