Once upon a time, advertising agencies were an integral part of every business plan. The smart folks at the agency would come up with great ideas, and then sprinkle these ideas all over the media in hopes of driving sales and/or awareness. Short of using coupons, ROI wasn’t easy to prove and when those messages would disappear, you’d have to do it all over again. More ideas. More media buying. Over and over and over. Not only was this an expensive endeavor, but it was also unsustainable.
It was how business got done, and from the 1950s through the mid-2000s, this approach was pretty much the only way to achieve marketing goals. So everyone did it.
But then, naturally, everything changed.
Reaching and engaging your audience today is different than it was in the Mad Men era. At Smash Communications, we understand how to grow brands, engage audiences, feed search engines, and drive traffic to your website with minimal (or in some cases, zero) traditional advertising investment.
Granted, there’s still a place for the ad agency when it comes to a traditional thinking. And that may never disappear. But, thanks to the amazing results of a sustainable approach, relying exclusively on ad agencies to drive awareness and sales is a thing of the past.
Click here to explore how a sustainable marketing approach might be a perfect supplement to your existing marketing plan.
